Our Mission
Innovate, develop, and challenge the status quo to bring inspiration to others. We're on a relentless pursuit for better, aiming to enhance performance, improve health, and advance sustainability
But we're more than plant-based sports nutrition.
The Plant Era encompasses the spirit of those trying to be their best: the mother at the office until 2 AM; the athlete at the football pitch before sun rise; the entrepreneurial schoolgirl starting her first business shovelling snow; and the single father budgeting in a workout between his two jobs.
The Plant Era fuels the unrelenting pursuit of dreams.
Our products are designed so that you can give your all, every single day, no matter what's ahead. We challenge you to be better. For yourself, your family, your society, and your planet.
Our Story
The Plant Era was formed by Nicholas Orsini who discovered the power of plant-based diets while training for an Ironman. His recovery accelerated and performance was improved through a lower body fat, better mental clarity, and greater health. Since a cycling trip across America in 2015, Orsini was constantly disappointed in the sports nutrition options out there due to the added sugar, artificial sweeteners, and lack of organic options. Not to mention, most had poor solubility, texture, and taste. It was from these holistic experiences that The Plant Era was born, and after nine months of trial and error, a product he was finally happy with was developed.